What your customer is dealing with right now.
No visibility on who walks through the doors
Purple captures opted-in profile and demographic data the moment shoppers connect, age, gender, interests, and visit behaviour, so a customer can build a single customer view and market to it.
Shop floor staff and POS devices sharing one WiFi password
Till systems, handheld scanners, and staff devices all need reliable access, but a shared password that never rotates is a security gap waiting to happen. Staff WiFi ties access to identity, so leavers lose access automatically and every device authenticates on its own credential.
No way to know if the emails you're capturing are even real
Fake, misspelled, and disposable email addresses dilute the database and skew every campaign. Verify checks every address in real time at the point of login, so the database a retailer builds is one the marketing team can actually use.
The products that solve it.
Need co-branded materials for retail?
Request sector-specific campaign packs, one-pagers, and co-branded assets for retail deals, including Purple app collateral you can hand straight to a prospect.
Ready to add Purple to your portfolio?
Join 80,000+ venues already running on Purple. No targets, no minimums, just bigger deals.