Give your customers a WiFi that works for them, not just their guests.
Purple's Guest WiFi turns a cost centre into a first-party data engine, without friction for guests and without complexity for you to deploy or manage. The Purple app removes captive-portal friction entirely for returning visitors.
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Connect, Capture, Engage.
Every customer starts on Connect. As the relationship grows, so does the tier, and so does the reason to check back in.
Get visitors online quickly, easily, and securely.
Collect data and drive revenue with Capture. Everything in Connect, plus WiFi analytics and a CRM connector that acts as the ultimate bouncer for your database, automatically detecting and tossing out incorrect or disposable emails.
Connect, capture, and engage your visitors with Purple's most advanced Guest WiFi plan. Create automated journeys based on guest behaviour, venue location, and presence, to turn engaged visitors into loyal customers.
A branded captive portal, built in.
The portal overlays directly onto a customer's existing hardware, with no infrastructure changes and nothing to rip out.
Or skip the portal entirely: identity-based connectivity via the Purple app.
Visitors opt in once through the Purple app, and every connection after that is identity-verified and automatic, no login screen, no re-entering details.
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Drive revenue with Paid WiFi.
Activate Paid WiFi for free with any plan, including Connect, and open a new revenue stream alongside the free network.
AGS Airports introduced a premium, Paid WiFi tier alongside its free network across three airports.
Auto-connect guests with SecurePass.
SecurePass authenticates a guest's device once through the Purple app, then automatically reconnects them on every future visit, no login screen, no repeated forms.
Avanti West Coast used accurate return-visitor data to drive a 463% return on investment.
Harrods saw a 57X return on the original investment of improving and optimising the guest WiFi experience.
By improving and optimising the guest WiFi experience, Harrods built a data and engagement layer that changed how the business understood and communicated with its visitors.
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Enjoyed globally.
We make it easy to turn poor WiFi into maximum value across all your venues with scalable, secure, and seamless Guest WiFi. But our purpose doesn't stop at great technology. Join a global unified network of over 80,000 venues making connectivity digitally inclusive, everywhere.
Built for high-footfall venues.
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Ready to add Purple to your portfolio?
Join 80,000+ venues already running on Purple. No targets, no minimums, just bigger deals.