Partner blog

Insights for partners.

Sales tips, product updates, sector guides, and partner news.

Turning WiFi into revenue: how one partner won an airport RFP with Purple
Sales & marketingJun 2026
Turning WiFi into revenue: how one partner won an airport RFP with Purple
A VP of Customer Success breaks down the strategy behind a real airport RFP win, shifting the pitch from connectivity to data-driven business intelligence.
How to give your customers a faster network without touching the hardware
Sales & marketingApr 2026
How to give your customers a faster network without touching the hardware
Three new Shield features, free in every licence, that strip ad and tracker traffic at the DNS level to reclaim bandwidth.
From open to secure: why your clients' WiFi can be a huge risk
Sales & marketingMar 2026
From open to secure: why your clients' WiFi can be a huge risk
A recap of Purple's Newcastle event on WiFi risk and compliance, with a live security demonstration and a look at what a properly secured network looks like.
Staff WiFi for schools and universities: a partner's vertical guide
Sector guideMar 2026
Staff WiFi for schools and universities: a partner's vertical guide
A certificate-based WiFi pass tied to the individual, built for education sector deployments.
Auto-revocation: the WiFi feature that closes the deal
Sales & marketingMar 2026
Auto-revocation: the WiFi feature that closes the deal
Automatic credential removal synced with identity provider changes eliminates manual offboarding.
How Purple handles contractor and time-limited staff WiFi access
Sales & marketingMar 2026
How Purple handles contractor and time-limited staff WiFi access
Individual credentials for temporary workers, with automatic revocation at contract end.
How to sell passwordless WiFi to a sceptical IT manager
Sales & marketingMar 2026
How to sell passwordless WiFi to a sceptical IT manager
A sales framework for addressing IT concerns about identity-based network authentication.
Zero Trust networking: what it actually means for WiFi
Sales & marketingFeb 2026
Zero Trust networking: what it actually means for WiFi
A messaging guide for putting the zero-trust question to prospective customers: does your wireless network actually know who's on it?
The 3 problems Purple solves across every vertical
Sales & marketingFeb 2026
The 3 problems Purple solves across every vertical
Shared passwords mean anonymous connections, and anonymous connections mean no control.
How to introduce identity-based networks in a client meeting
Sales & marketingFeb 2026
How to introduce identity-based networks in a client meeting
A client conversation framework covering three use cases: staff, guest, and multi-tenant WiFi.

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