The connectivity gap has a price tag.
Every council already owns the answer: WiFi in libraries, leisure centres, civic buildings, and high streets. The question is whether it works for residents, or just connects them.
Purple is hardware-agnostic. It layers onto the access points councils have today, so nothing gets ripped out.
One login. Five jobs.
A single, branded sign-in turns every visit into connection, insight, and engagement, across every council venue.
Free, secure, branded WiFi. One sign-up works citywide, libraries to high streets.
Consented, first-party data flows straight into the council's CRM. GDPR-compliant by design.
Promote services, events, and consultations at the moment residents connect.
Real-time footfall, dwell, and sentiment replace expensive one-off surveys.
Sponsorship, advertising, and premium tiers help the service fund itself.
Connected in under a minute.
One sign-up roams citywide, for residents and visitors alike.
Email, social, or guest, custom-branded to the council.
Councils choose the fields, right down to how residents get online.
Granular opt-ins, custom T&Cs and privacy policy, one-tap unsubscribe.
One sign-up roams citywide. Repeat visitors reconnect automatically.
Built for visitors too.
Visitors welcomed in the language they speak, remembered for next time.
One question splits the journey: services for locals, discovery for visitors.
What's on, offers at independents, and getting around, not bin days.
The Purple app map guides visitors venue to venue, and auto-connects.
Turn footfall into feedback.
Micro-surveys meet residents in a receptive moment: two questions, thirty seconds, thousands of voices.
Returning visitors get personalised events, offers, and inclusion support, tailored to who they are.
Every venue tells a different story.
Digital inclusion & equity
Spot residents relying on public WiFi through device tiering and primary-internet indicators. Understand language and accessibility needs. Target support where it counts.
Economic growth & vitality
Measure event halo effects, new vs repeat visitors, and retail conversion. Give BIDs and business cases the evidence they need.
Placemaking & urban planning
Dwell-time maps, movement patterns, and time-of-day heatmaps show how people really use a town centre, before councils invest.
Civic engagement & branded journeys
Micro-surveys capture sentiment at scale. Branded journeys promote consultations, services, and events to a receptive audience.
Digital inclusion councils can act on.
Free WiFi is the start, not the goal. Purple shows a council who depends on it, so support lands where it's needed.
Economic growth, measured.
Turn footfall into evidence and the high street into a connected place people return to.
WiFi that pays its way.
Public WiFi doesn't have to be a cost line. The connection journey is valuable digital space, used thoughtfully, the service can sustain itself.
Local sponsorship
Let independents and partners sponsor splash pages, like a coffee shop offer on the connection journey.
Advertising space
Banner or takeover placements on the journey, always under the council's editorial control.
Premium tiers
Optional paid WiFi for visitors wanting more bandwidth. Free access stays free.
WiFi coupons
Surface offers for high-street retailers and track redemptions to prove footfall value.
Live in weeks.
No civil works, no hardware swap-outs. Purple layers onto the existing network and goes live venue by venue.
Venues, access points, use cases, and success measures agreed with the council's teams.
Portal designed in the council's identity. Journeys, consent text, and integrations set up in a sandbox.
Pilot sites go live first. We tune performance and journeys before the citywide switch-on.
Dedicated customer success: quarterly reviews, benchmarks, and a shared success plan.
Three simple steps from here.
No procurement required for the first two.
Need co-branded materials for public sector?
Request sector-specific campaign packs, one-pagers, and co-branded assets for public sector deals, including this brochure formatted for your own pitch.
Ready to add Purple to your portfolio?
Join 80,000+ venues already running on Purple. No targets, no minimums, just bigger deals.