Harrods
Converted WiFi logins into a first-party data engine and a strong return on investment.
Challenge, solution, result.
Harrods wanted an on-brand, frictionless WiFi login that also grew sign-ups to the Harrods Rewards loyalty programme, since members spend more than non-members.
Purple's guest WiFi, in place since 2016, asked WiFi users a custom question about interest in Harrods Rewards and routed interested users to a pre-filled signup form, removing friction from enrolment while capturing rich customer data.
The initiative drove thousands of new Rewards sign-ups and delivered a strong return on the original WiFi investment.
What Purple delivered.
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