Avanti West Coast
Improved long-distance rail passenger connectivity.
Challenge, solution, result.
Avanti West Coast wanted to give passengers high-quality, free guest WiFi across its fleet and stations while using the connection to drive commercial value: loyalty sign-ups, upsell revenue, and passenger feedback.
Purple deployed its guest WiFi and Micro-Survey platform across the network, and Avanti used the resulting login and survey data to test at-seat ordering and premium-upgrade promotions.
The initiative delivered a large jump in repeat travellers and a substantial measured return on investment.
What Purple delivered.
More case studies.
Converted WiFi users into a verified, measurable return for the rail operator.
Tiered bandwidth access turned WiFi into a revenue line across three airports.
Used in-venue surveys to enhance traveller experience and inform new flight routes.