c2c
Converted WiFi users into a verified, measurable return for the rail operator.
Challenge, solution, result.
c2c operates rail services between London Fenchurch Street, Southend, and Shoeburyness across 26 stations and 28 trains, and wanted a branded, easy guest WiFi experience that would boost loyalty smartcard subscriptions, cut third-party OTA booking fees, and collect passenger feedback.
Purple deployed guest WiFi with its Micro-Survey tool across the network.
Over the first 9 months, 81,601 unique users logged into the WiFi 343,340 times, and the passenger data let c2c validate a high share of emails and drive strong marketing opt-ins, projecting meaningful savings on OTA fees over a full year.
What Purple delivered.
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