McDonald's Belgium
Guest WiFi became a data and app-growth engine across 80 restaurants.
Challenge, solution, result.
McDonald's Belgium wanted to modernise the in-restaurant experience via digital transformation, capturing customer data, promoting campaigns, and driving downloads of its mobile app, while replacing an existing WiFi setup plagued by poor connections and frequent drop-offs.
Purple, working alongside Cisco Meraki and Socialspot, rolled out a cloud-based guest WiFi and analytics platform, with login via OneClick or Facebook, across 80 restaurants, using Purple's LogicFlow tool to serve language-specific promotional splash pages.
The rollout captured millions of unique users in the CRM and sharply cut the need for IT engineers to visit sites physically.
What Purple delivered.
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