Hospitality & leisure
Pizza Express

Pizza Express

Free, fast, and secure guest WiFi across 470+ restaurants, enhancing the diner experience.

The story

Challenge, solution, result.

Challenge

As part of a digital transformation drive, Pizza Express wanted to boost adoption of its app, including Pay-at-table, and grow a richer CRM database across its restaurant estate.

Solution

Purple installed its guest WiFi platform on 1,024 Meraki access points across 470+ UK and Northern Ireland restaurants, adding a captive portal and WiFi analytics.

Result

The network captured demographic and behavioural data and supported marketing campaigns, including prize draws, app-download promos, and free-pizza offers.

The numbers

What Purple delivered.

3.7m
unique users added to CRM
470+
restaurants
9.2m
customer visits in 2 years
42%
of sessions from new visitors
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